Imagine hundreds of thousands of runners, from every walk of life, every skill level, around the globe, running a 10K (6.2 miles) at the same time. In 2008, Nike hosted the Earth's largest one-day running event with its inaugural Nike+ Human Race. More than 750,000 runners participated in the event, which took place in more than 24 cities worldwide. What's unique about the Nike+ Human Race is that you don't have to be involved in an organized 10K to participate. You can run the Nike+ Human Race on your favorite course or even at home on your treadmill.
In 2008, runners collectively covered 802,242 miles (1,291,083 kilometers), and the Nike+ Human Race was aligned with charities like WWF, Livestrong and Ninemillion.org, with the goal of affecting global change and celebrating the sport of running. Technology also played a big part in the race. Via the Web site www.nikeplus.com, the Nike+ Human Race merged the physical running world with the virtual one. That meant anyone could participate, no matter where they were located around the world -- from small villages in South America to organized races in Los Angeles -- as long as they had access to the Internet.
The "brain" of the race is the Web site, which you use to help you track your pace, distance and even calories burned while you run. Here's how it's done: You place a sensor in your shoe, which sends info to an iPod, iPhone or a Nike+ sportband that you wear around your arm. After a run, you upload your stats to the Web site, where the information is analyzed. Via the site, you can set goals or join challenges. In fact, you might call the Nike+ community the world's largest running club. Users download running routes, upload their own favorite routes, participate in social networking and share information about upcoming events and races.
Hundreds of individual events take place on Nike+ Human Race day, but because of the Internet, the experience is shared worldwide. What is race day like in the different locales? And how can you participate? Learn more on the next few pages.