Wearing floral or fruity smelling perfume, body lotions and sunscreen or using scented shampoos and body washes can increase the likelihood of a bug bite. If you smell like flowers or fruit, an insect is likely to confuse you with vegetation and will be attracted to your scent [source: Peterson]. Even subtle fragrances that come from products like dryer sheets and fabric softeners can attract insects. Washing your clothing in fragrant detergents might also entice bugs.
As an alternative, you can use scentless soaps and detergents. You'll be fresh and clean but not a floral or fruity smorgasbord for curious insects.