Family Vacations: Ben Jerrys Ice Cream Factory Tour

Ben & Jerry's ice cream factory sits on a rolling pasture overlooking the Worcester Range.
Ben & Jerry's ice cream factory sits on a rolling pasture overlooking the Worcester Range.
Photo courtesy Ben & Jerry's.

Vermont's number-one tourist attraction is the Ben & Jerry's Ice Cream Factory in Waterbury, in the heart of the Green Mountains. Ben and Jerry began making their ice cream in the neighborhood in 1978; today they sell their products all over the world.

Kids won't get bored waiting in line (if there is one) to get in, because there are often fun activities to occupy them, including a bubbles kiosk, spin art, and temporary tattoos. The grounds of the brightly painted factory include a number of unusual items for children to climb on, as well as a small playground and picnic tables.


The tour consists of a short video presentation followed by a walk through the factory to see the ice cream-making process. Everyone's favorite part of the tour comes at the end, when two rich and creamy samples are offered. The Scoop Shop outside features all of Ben & Jerry's ice cream, frozen yogurt, and sorbet flavors.

Be sure to take the Stairway to Heaven to the Flavor Graveyard, where colorful tombstones honor dearly departed flavors such as Fred and Ginger and Holy Cannoli.

Ben & Jerry's Ice Cream Factory Tour Information

Address: 1281 Waterbury Stowe Rd., Waterbury, VT

Telephone: 802/882-1240 866/BJ-TOURS

Hours of Operation: Times vary

Admission: $3 adults; kids free

To learn more about family vacation destinations, see:

  • Family Vacations: Learn about hundreds of family vacations in destinations all over North America.


Laura Sutherland is a widely acknowledged authority on family travel and has published several books on the topic, including Best Family Ski Vacations In North America and Tropical Family Vacations.