The Monument Avenue 10K packs more into its race than a course steeped in history. The culture of the event embraces all athletes, from the sub-5-minute milers to those who meander at a slower pace. Cash prizes are awarded to the top seven male and top seven female runners. If you place among them, you'll receive your award at the finish line. There are also cash prizes for the top five runners in each age category. If you place in your age category, your award will be mailed to you.
The AT&T Dash for the Cash contest chooses one registered participant at random, gives them a head start and pits them against the entire Monument Avenue 10K field. If you're chosen as the "dasher" you'll be placed on the course at a predetermined spot based upon your running time. If you cross the finish line before anyone else, you'll receive $2,500. To help you win, you'll receive prerace advice from honorary coach, Bart Yasso, the promotion director for the Monument Avenue 10K, contributing writer for Runner's World magazine and veteran of more than 150 marathons.
If you're feeling creative and enjoy running 6.2 miles in costume then the Richmond-Times Dispatch Dress Up & Run Contest is tailor-made for you. There are two categories: individual/duo and group. Cash prizes are given to the top three participants in each category. Judges will be on the course taking notes on your costume's cleverness and originality. First place takes home $500. If you win, you'll be notified once you've crossed the finish line.
Kids aren't left on the sidelines on race day. The First Market Mile Kids Run, sponsored by Fit For Life Kids Challenge, begins before the 10K event. Kids ages 5 to 12 start in waves grouped by age. All participants receive a T-shirt, race number and a commerative medal.
The Monument Avenue 10K isn't just about the runners -- spectators get a crack at the action. Impromptu cheering sections and rock 'n' roll bands abound over the course of the race. For those who are more organizationally inclined, there is the Hirschler and Fleischer Spirit Contest. Each "Spirit Group," must have 10 or more people to participate. The more enthusiastic and original your group, the more likely it is you'll win the "Grand Spirit Award" cash prize of $300. Ten other cash prizes will be awarded to runner-up Spirit Groups. To qualify you must register with Sports Backers.
Next Up: Monument Avenue 10K Race Results.